Loot Run

We partnered with popular streamer, DrLupo, to livestream a ‘Loot Run,’ while playing one of his favorite games Escape from Tarkov to show the power of Verizon Home Internet to the gaming community.

Client: Verizon
Role: Art Direction / Design 

We gamified the livestream by matching game challenges to  “loot”/prizes unlocked for fans, which they could redeem
by entering a sweeps link, all the while being powered by Verizon’s Home Internet. We also brought on a real fan to play with him.

We created a GFX package inspired by gaming visuals, that would show on screen every time DrLupo completed a challenge. 

Goal: ~500 / Result: 2,350+
DrLupo said it was one of the coolest activations he’s ever done.

Creative Team: 
Derek Greene, Rene Van Wonderen, Mitch Swenson, Ben Yabsley

© EJLEE

HELLO@EJLEE.CO