The Dragon's Throne

Fireball told us they wanted to take their brand into the gaming space. So, we turned that ask on its head and brought 10 gamers into Fireball’s world by creating a “4D” gaming chair with features like smoke, fire, the smell of rotting corpses, and blood spatters. The catch—the gamers had no idea what they were getting into, and found out live, on an absolutely bonkers global Twitch stream.

Client: Fireball
Role: Art Direction / Design 

We built a custom haptic chair inspired by the gaming world and Fireball.

5.2M Impressions
1.6M Views on Twitch
8x Lift in Brand Mentions

Creative Team: 
Khari Streeter, Matty Poitras, Nihal Atawane, Miklas Manneke

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