Mastermind OOHs

Rippling launched their first Superbowl spot, featuring Tim Robinson, as a devious Mastermind, whose plans for destruction gets interrupted by broken back-office logistics. We launched a series of OOHs and digital assets alongside this spot to make this an integrated campaign. 

Brand: Rippling
Role: ACD - Art Direction / Design 

The biggest challenge was launching a multi-platform campaign, where print deadlines came before the hero
creative's look & feel was locked. Using what we knew of the concept, we created a series of visuals inspired by the Mastermind concept. 

Along with our OOH portion, we developed the visual language for how the campaign would show up digitally.

Creative Team: 
Mark Donnelly, Colin Spencer, Keith Bramlette, Dominy Edwards

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