RZA x TAZO

To bring Tazo's zen tea to a wider market, we partnered with the RZA to bring his 'Zen-ness' to a new audience by creating series of auditory guided meditations.  

Client: TAZO
Agency: Edelman
Role: Art Direction / Design 

RZA dropped a series of guided meditations on Spotify and Apple Music, to unlock creativity and inspiration. 

We launched the Guided Explorations by uploading it on Spotify and announcing it on 
RZA’s social channels. To engage users with the Guided Explorations further, we created ‘Tazo Tea Rituals,’
where we invited users to listen follow RZA’s guided meditations. Every week for 5 weeks, 
we launched an Instagram Live and uploaded a template that followed the content of each track. 

Press Coverage: 
Hypebeast, Pitchfork, Consequence of Sound and more

Creative Team: 
Jesse Suchmann, Conor Hogan, Grace Cha

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