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+play

We launched Verizon’s new subscription management platform, +play, a centralized platform to manage streaming services, during the 2023 Academy Awards. With a little help from some cool AI tech, we created a musical mash-up of content from partner platforms, set to the tune of “All Together Now” by The Beatles. 
Client: Verizon
Agency: R/GA
Role: ACD / Art Direction / Design 

Series of supplementary social videos that hit on various pain points

Along with the TVC and related paid videos, we also built a campaign toolkit around the entire product identity, 
designed to accommate all use cases and assets to spread awareness and educate.
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18.7M+ prime-time views
3min branded prime-time content and opening commercial spot
40+ fan-favorite content featured, highlighted 11 partners

Press Coverage: 
10+press articles including Ad Age, Variety, Brand Innovators, &more

Creative Team: 
Derek Greene, Daniel Barak, Rene Van Wonderen, Mitch Swenson,
Pawel Rokicki
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