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FMI_2023_KV_01_091423_v1_HERO

Catch my iPhone

Phone launches were getting increasingly saturated. So, to stand out, we created an immersive AR experience, turning Verizon’s iPhone launch into a larger-than-life, personalized drop moment, where a 300-foot digital twin of latin music icon J Balvin— walked across the country to fans’ homes dropping the new iPhone for them to catch.
Client: Verizon x Apple
Agency: R/GA
Role: Art Direction / Design 

We released a teaser video along with BTS of JBalvin to lead up to the event
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We worked with our production partners to create the digital AR experience. 
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1000%+iPhone pre-order traffic YOY
20M+Video views
250K+Players
40,000 Drops per day
1:20+Mins spent on site

Press Coverage: 
Forbes, CBS, The Gamer, The Drum, Digiday, Variety, Pop Sugar, 
Tiempo, Business Insider

Creative Team: 
Derek Greene, Daniel Barak, Rene Van Wonderen, Devin Brown
Esther Lee, Evan Vosburgh, Mitch Swenson, Pawel Rokicki
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