VERIZON // APPLE
Catch my iPhone
With product launches getting repetitive and oversaturated, Verizon was looking for an unique way to launch the newest iPhone amidst their competitors. We decided to put a spin with an immersive AR experience, turning Verizon's iPhone launch into a larger than life, personalized drop moment, where fans could literally catch the new iPhone on their phones. Verizon partnered with Latin music icon J Balvin to bring the drop across the nation, spreading hype to everyone's doorstep.
We launched the campaign with a hero video on various social platforms, which drove users
to the activation and engaged users to participate for a chance to win.
We created a BTS of J Balvin continued to build momentum and
spread awareness to drive users to the experience.
Users could easily access our WebAR experience, which was promoted across various channels,
from paid media ads, to links in bios as well as influencer share outs.
We also worked with influencers share them using the experience to continue
to drive awareness and engage users.
We designed and developed the world of the experience, so that each
interactive element was engaging and showcased a feature from the new iPhone 15.
