Good Humor
A New Jingle for a New Era
At the height of 2020’s reckoning on racial justice, the racist origins of America’s most famous ice cream truck jingle resurfaced. For their 100 Anniversary of inventing the ice cream truck, Good Humor decided to acknowledge this jingle’s hurtful legacy and stop it from reaching another generation of children. To craft a jingle that would resonate in culture, it needed an artist with universal credibility. So we teamed up with Wu-Tang Clan founder RZA to create a jingle that was made licensing-free in perpetuity, so it can spread joy for years to come.
We turned RZA’s original music into two key pieces of content: a behind-the-scenes look at
the creative process, and a music video showcasing the new jingle spreading joy to the streets.
We worked with RZA to make his track available free of charge to any ice cream truck driver…in perpetuity.
This ensured our jingle wasn’t a one-off stunt, but rather a timeless track played by trucks for years to come.
Nichols Electronics, the lead ice cream truck music box manufacturer in the U.S.,
announced that they were replacing “Turkey in the Straw” with our jingle permanently.
