Fireball

Dragon's Throne

Fireball was trying to strengthen its presence with Gen Z and Millennials in an already saturated alcohol space. When we found Call of Duty, had an ammo called "Dragon Breath," we decided to engage Gen Z gamers and create a live stream competition, using 4D haptic chairs that blew smoke, fire, blood splatters and smells of rotting corpses. We pitted top Call of Duty gamers against each other, who found out live all the features on this haptic chair, on an absolutely bonkers global Twitch stream.