A New Jingle for a New Era

“Turkey in the Straw” is one of the most iconic ice cream truck jingles today. What many people don’t know is that this familiar tune has racist roots. So, we teamed up with iconic legend of the Wu-Tang Clan, RZA, to reimagine the ice cream truck jingle for a new era–
a melody that brings joy to every community. 

Client: Good Humor / Unilever
Agency: Edelman
Role: Art Direction / Design 

We worked with the ice cream truck jingle manufacturer to get this jingle
integrated into the music box, as well as released it on RZA’s Spotify as part of his new track.
Flyers were also created for users to hand out to ice cream truck drivers to educate and spread
the word to replace ‘Turkey in the Straw.’ 

We worked with the maker of the ice cream jingle to include the new jingle and
created flyers that users to hand to their neighborhood ice cream truck drivers
with information in how to avoid playing ‘Turkey in the Straw.’

3B+ impressions
1.8M organic views
Trending on Twitter
Front page of Reddit
Push Notification on Apple News

Nichols Electronics, the manufacturer responsible for 97% of all ice cream truck music boxes in the US, unexpectedly announced that moving forward, they were replacing “Turkey in the Straw” with our jingle. Permanently.

Press Coverage: 
700+ News Outlets 

Creative Team: 
Jesse Suchmann, Conor Hogan, Grace Cha, Madelyn Fetzko

© EJLEE

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