As part of their CSR initiative, Verizon was launching a new volunteer portal for their employees. We were asked to create a hype video as well as design assets around their internal communication channels to get employees excited about volunteering.
We create a hype video that teased the new volunteer platform by using dynamic type animations
along with visuals inspired by the UI elements from their portal. We also designed a new lockup and design assets
for the new line, 'Seize the hour', based off their internal guidelines.
We designed internal emails and includeda countdown clock to get V-Teamers excited about
the new portal to come. We also designed e-cards to engage and lead users to the portal.
As the countdown brought anticipation for users, we included a confetti explosion
animation further add excitement to users as the clock hit 0.
We also designed zoom backgrounds as well as merch and OOO assets that
users could use to build excitement around volunteering.
Then, for a new year, we refreshed the 'Seize the hour' campaign, but focusing
more on community with 'Seize the hour, together.'
We refreshed all their digital assets with new imagery as well as slight
design tweaks to keep things fresh for our volunteers.
We included social stories of their top volunteers as well as designed assets to keep
users engaged throughout various tentpole moments of their volunteer season.