Ajinomoto
#TakeOutHate
Amidst the COVID-19 crisis, beloved Asian-owned restaurants took a huge hit due to xenophobia. So, we created a social campaign to help support local Asian-owned restaurants to help #TakeOutHate.
We recieved some immediate social responses. You can check out more here.
RESULTS
1.3B Media Impressions
+53% Positive Sentiment towards Asian Businesses
2,500+ Unique Asian Restaurants highlighted
5MM+ Video Impressions
1 Organic repost by @brucelee
PRESS
Adweek, CNN, ASAMNews, The Takeout, Yahoo, AdAge, AOL, ITK, MSN
CREATIVE TEAM
Jesse Suchmann (ECD)
Eden Lewis (ACD)
Grace Cha (Copy)
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