Fire in the Sky

2020 was a rough year for everyone. Fireball wanted to do something special to celebrate the start of Summer 2021. We decided to ignite the night over a college town. We launched 300 drones into the sky that pointed to a drop location, where we threw an epic party in the desert to celebrate the launch of summer.

Client: Fireball
Role: Art Direction / Design 

To promote the event, we ran a guerilla campaign that included putting up chalk stencils overnight
around the city and a team of projection artists display cryptic messages in populated areas.

Creative Team: 
Khari Streeter, Matty Poitras, Nihal Atawane, Miklas Manneke

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